Comments for Alex Churchill http://alexanderchurchill.com Propagandist Wed, 23 Nov 2011 18:48:37 +0000 hourly 1 http://wordpress.org/?v=3.1.4 Comment on Contagious by pjc http://alexanderchurchill.com/2011/11/23/contagious/#comment-38430 pjc Wed, 23 Nov 2011 18:48:37 +0000 http://alexanderchurchill.com/?p=116#comment-38430 nice one, well said. nice one, well said.

]]> Comment on Taking Credit Where It’s Due and the Importance of Aggressive Conservation by claire collard http://alexanderchurchill.com/2007/05/28/taking-credit-where-its-due-and-the-importance-of-aggressive-conservation/#comment-15263 claire collard Mon, 19 Oct 2009 22:20:17 +0000 http://alexanderchurchill.com/?p=82#comment-15263 this is a great article, you should be proud. unappolagetic doesn't even begin to cover it! this is a great article, you should be proud. unappolagetic doesn’t even begin to cover it!

]]> Comment on Selling the NFL “Experience” by Alex Churchill http://alexanderchurchill.com/2008/05/26/selling-the-nfl-experience/#comment-1252 Alex Churchill Wed, 15 Apr 2009 16:20:48 +0000 http://alexanderchurchill.com/?p=86#comment-1252 Hey Joe, sorry about your dad, but don't think for a second that I was shitting on your lifestyle. I was just saying that as a marketing guy, selling to people with an intense interest in football (so intense in fact that they consider it their lifestyle) gets frustrating when my clients - fail to recognize that people like yourself and your dad don't really want everyone to "get it". There are no halfways when it comes to a Buffalo Bills coffin - you're either that into the bills or you're not. Attempting to sell that product to "fringe fans" with watered down messaging just insults the hard cores who might buy abills coffin or hundreds of other bills articles. I'm not someone who would buy so much as a cooler with any pro sports franchise log on it. But I understand at least enough about it to know that the people who would buy that stuff don't give a shit about the opinions who wouldn't - or those who might need to be conviced to. So, thanks for the comment and thanks for in a way proving my point. And as a Torontonian, I will put down my soy latte for a second to shout Go Bills! in a half empty Skydome. Provided someone else pays for my ticket. On second thought, not even then. But I've been to Rich for a home game - and good on you for loving it. Hey Joe, sorry about your dad, but don’t think for a second that I was shitting on your lifestyle. I was just saying that as a marketing guy, selling to people with an intense interest in football (so intense in fact that they consider it their lifestyle) gets frustrating when my clients – fail to recognize that people like yourself and your dad don’t really want everyone to “get it”. There are no halfways when it comes to a Buffalo Bills coffin – you’re either that into the bills or you’re not. Attempting to sell that product to “fringe fans” with watered down messaging just insults the hard cores who might buy abills coffin or hundreds of other bills articles.

I’m not someone who would buy so much as a cooler with any pro sports franchise log on it. But I understand at least enough about it to know that the people who would buy that stuff don’t give a shit about the opinions who wouldn’t – or those who might need to be conviced to.

So, thanks for the comment and thanks for in a way proving my point. And as a Torontonian, I will put down my soy latte for a second to shout Go Bills! in a half empty Skydome. Provided someone else pays for my ticket. On second thought, not even then.

But I’ve been to Rich for a home game – and good on you for loving it.

]]> Comment on Brand Pooh Creative Brief by Mike http://alexanderchurchill.com/2007/05/17/brand-pooh-creative-brief/#comment-853 Mike Thu, 26 Feb 2009 17:27:29 +0000 http://alexanderchurchill.com/?p=81#comment-853 not unique to your situation at all: "sounds too much like a dog's name" was a constant in our back-and-forths. not unique to your situation at all: “sounds too much like a dog’s name” was a constant in our back-and-forths.

]]> Comment on Selling the NFL “Experience” by Joe Georger http://alexanderchurchill.com/2008/05/26/selling-the-nfl-experience/#comment-845 Joe Georger Fri, 13 Feb 2009 16:23:44 +0000 http://alexanderchurchill.com/?p=86#comment-845 Hey Alex, I just bought a Buffalo Bills coffin for my dad. He was a big fan and I thought it was a grand and heart-felt gesture to go with the "Bills Box". Send him to eternity in style! I say stop shitting on my lifestyle. You are obviously a traitor and should just stick to drinking soy lattes and watching tennis. - Joe Hey Alex,

I just bought a Buffalo Bills coffin for my dad. He was a big fan and I thought it was a grand and heart-felt gesture to go with the “Bills Box”. Send him to eternity in style!

I say stop shitting on my lifestyle. You are obviously a traitor and should just stick to drinking soy lattes and watching tennis.

- Joe

]]> Comment on Brand Pooh Creative Brief by bianca http://alexanderchurchill.com/2007/05/17/brand-pooh-creative-brief/#comment-74 bianca Wed, 30 May 2007 18:16:55 +0000 http://alexanderchurchill.com/?p=81#comment-74 by the by, that was fucking hysterical. by the by, that was fucking hysterical.

]]>