“Beginning Workout…”
Wednesday, January 17, 2007
I’m proud to introduce NikeRunning.ca, my latest project with Blast Radius. After a truncated, complicated 2-month build, we went live last night at 23:48 PST – with 12 minutes to spare before the deadline. As of this posting, there were still one or two bugs to be worked out, but it’s pretty much said and done.
I worked with some wonderful people on this project including Michael Smit, Francis Chan and Michael Howatson at Blast Vancouver and the east-coast crew of Kevin Jones and the Nike folks. Michael Howatson and I were co-creative directors on the project, and along with Michael Smit’s help in the early going charted the strategic and tactical course on the project. Why are you still reading this?! GO!